According to figures just released by the NPD Group, despite an expected slowdown in digital camera sales — why buy a camera when your phone will take the picture? — US digital camera unit sales increased in 2006 at a rate comparable to 2005 increases, 19.8% and 19.1%, respectively.
Emily Fassanella, a research analyst with Photo Marketing Association International (PMAI), surmises several reasons for the better-than-expected sales volume: "While many households already own a digital camera, during the past holiday season some households acquired an additional unit. Family households may now own several digital cameras as spouses and children purchased or received cameras as gifts. Also, some households that already owned digital cameras chose to upgrade to cameras with a resolution of at least 6 megapixels or bought an entry-level DSLR."
Of course, she added, late adopters of digital cameras are helping to drive sales too.
Tuesday, April 17, 2007
Tuesday, April 10, 2007
Two New Cyber-shot handsets from Sony Ericsson
Soon after announcing it has shipped 4.5 million of its Cyber-shot camera phones since the launch of the K790/K800 last summer, Sony Ericsson has introduced two new phones to the Cyber-shot phone family.
The K810/K818 Cyber-shot phone is a device boasting a 3.2 megapixel camera including auto focus and Xenon flash. Innovative applications such as Photo fix help to further improve the quality of your pictures, even after you have taken them. Illuminated Camera Icons to the side of the main keypad, which light up when in camera mode, allow the user to access camera menu options at the touch of a button.
As a compliment to this, the K550 Cyber-shot phone delivers the benefits of the Cyber-shot phone in a compact (14mm thin) form factor. The handset is equipped with a 2.0 megapixel camera with auto focus plus LED photo light and active lens cover.
The K810/K818 Cyber-shot phone is a device boasting a 3.2 megapixel camera including auto focus and Xenon flash. Innovative applications such as Photo fix help to further improve the quality of your pictures, even after you have taken them. Illuminated Camera Icons to the side of the main keypad, which light up when in camera mode, allow the user to access camera menu options at the touch of a button.
As a compliment to this, the K550 Cyber-shot phone delivers the benefits of the Cyber-shot phone in a compact (14mm thin) form factor. The handset is equipped with a 2.0 megapixel camera with auto focus plus LED photo light and active lens cover.
Tuesday, April 3, 2007
Brakes on digital camera growth
GROWTH in digital camera shipments by Japanese makers in 2007 is expected to slow from an SLR-fuelled 22 per cent in 2006 to 7.5 per cent this year. Global shipments by makers such as Canon and Sony are estimated to rise to 84.9 million units in calendar 2007 from 79.0 million units last year, according to figures released by the Camera and Imaging Products Association.
Demand will continue to lose speed as shipment growth is expected to slow to 4.3 per cent in 2008, and 2.5 per cent the following year, the association said.
The Tokyo-based industry group also forecast shipments of digital single-lens reflex (DSLR) models, geared for professionals and hobbyists, will continue to show double-digit growth in 2007.But growth in the category would also slow compared to 2006
This year, shipments of DSLRs are forecast to increase 13.9 per cent to 5.99 million units, lagging behind a 38.9 per cent jump in 2006 to 5.26 million units.
Demand will continue to lose speed as shipment growth is expected to slow to 4.3 per cent in 2008, and 2.5 per cent the following year, the association said.
The Tokyo-based industry group also forecast shipments of digital single-lens reflex (DSLR) models, geared for professionals and hobbyists, will continue to show double-digit growth in 2007.But growth in the category would also slow compared to 2006
This year, shipments of DSLRs are forecast to increase 13.9 per cent to 5.99 million units, lagging behind a 38.9 per cent jump in 2006 to 5.26 million units.
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